Creative. High-Quality. Ideal.

We create tools that are creative in design, high-quality in construction,
and ideal in use.

Our Story

CHI was founded in Shenzhen in 2021 by a group of engineers, designers, and photographers who believed photographic tools could be simpler, more precise, and more intuitive.

Before CHI, our team worked in fields such as industrial design, robotics, and intelligent systems, developing complex mechanical structures and advanced control technologies.

But beyond engineering, we share a common passion — photography.

Our Principles

Creative

Designed to support the photographer’s creative process. We think outside the box to deliver innovative solutions.

High-Quality

Built with precision engineering and durable materials. Every product undergoes strict testing for uncompromising reliability.

Ideal

Simple, intuitive, and reliable — tools that stay out of the way, allowing you to focus entirely on capturing the moment.

Our Journey

2021

CHI was founded in Shenzhen.

2022

Levo Straps

Launch of the Levo Straps magnetic wrist strap. Designed for street and everyday photography, offering quick, secure handling on the move.

2023

H’BUCKLE

Release of the H’BUCKLE, a dedicated strap lugs for Hasselblad X2D series. Focus on stability and mechanical precision.

2024

L.D. Meter

Introduction of the L.D. Meter — the world’s first integrated light meter and laser rangefinder meter. Created for film and professional workflows, where accuracy and efficiency are essential.

2025

Sight Viewfinder

Release of the Sight Viewfinder, a waist-level viewfinder with a retro hood. Designed for street photography, enhancing composition and shooting experience.